I Helped Create Frisco's Road Plan 30 Years Ago. Here's Why It's Not Finished.

Traffic is one of the top concerns I hear from Frisco residents, and I understand it better than any other candidate in this race — because I was there when the solutions were designed, and my company delivered much of it.

About 30 years ago, Frisco created the Master Thoroughfare Plan — a comprehensive road network engineered to move this city at full buildout. I served on the Planning and Zoning Commission when that plan was created. My teams then went out and delivered many of those roads. I know the engineering specs, the right-of-way requirements, and where the gaps are.

The plan is sound. The plan has not been finished yet.

Frisco has been one of the fastest-growing cities in America for years, and the sheer speed of development has created challenges in keeping thoroughfares from being built out. But the city is working fervently every day to complete the master plan. The result is what you experience every day — bottlenecks, congestion, and commute times that don't match the quality of life Frisco is known for.

What I'll Do as Mayor

I'm not going to give you a 20-point policy paper. I'm going to tell you the six things that will actually move the needle, based on 40 years of delivering infrastructure projects:

Complete the Master Thoroughfare Plan. Complete road thoroughfares that are not built to capacity. Complete thoroughfares that have been designed but not yet started. I know where the issues lie in our buildout of the master plan.

Require traffic impact studies before approving new development. We will require traffic impact studies on every project and use that information in decision-making for future developments. Every major development should demonstrate how it mitigates its traffic impact — or fund the improvements to offset it.

Hold developers accountable before occupancy, not after. All public improvements required by developers will be completed before certificates of occupancy (COs) are issued.

Improve east-west and north-south connectivity. Much of Frisco's congestion comes from limited or uncompleted east-west and north-south routes. Completing these thoroughfares will distribute traffic more efficiently across the city and cut commute times.

Use smarter technology. Adaptive traffic signals that respond to real-time conditions, optimized signal timing, strategic turn lanes — these aren't flashy, but they work. The city has also brought on an AI and data company to help optimize signal timing and traffic flow. I've seen the difference a well-timed signal makes on roads in Frisco — it's meaningful.

Maintain what we've already got. Our city does an excellent job at road maintenance and will continue to do so in the future. Proper maintenance extends the life of infrastructure and prevents emergency repairs that are much more expensive.

What I Won't Promise

I won't promise I'll eliminate traffic congestion in a city of 250,000. No one can do that. But I will maximize every tool this city has to keep Frisco moving. I know how to get infrastructure delivered on time and on budget — I did it for 19 years. I'm ready to do it again. It's time for Frisco.

See Rod's full platform on infrastructure and roads → Join the campaign →